7/25/2023 0 Comments Squish mellows![]() ![]() The Kellytoy tag attached to all Squishmallows reads “All new material” and “Filling: polyester fibers.” No recycled materials are used, meaning spandex and polyester are constantly being created and used for the stuffed animals with no plan for what will happen after the toy is done being played with or collected. ![]() Many simple substitutions could be made which would create more eco-friendly and sustainable Squishmallows. Expanding on the research done by both of these groups, conducted a decade prior, we can draw the conclusion that Squishmallows are not a sustainable trend. While the polyester group concluded that it is non-biodegradable and its waste products are hazardous and harmful, the spandex group mainly focused on its positive properties. ![]() Our group’s project is preceded by “Polyester” and “Spandex,” both conducted by DES 40A groups in 2013, seeing as polyester and spandex are the main materials used in the production of Squishmallows. Since Squishmallows are a more recent craze, not much research has been conducted on their long-term environmental impacts. plastic and fossil fuels, are used to create the stuffed animal itself, while more fossil fuels are used during the transportation and disposal stages. As a Squishmallow progresses through its life cycle, more and more nonrenewable and unsustainable materials are used polyethylene terephthalate and polyurethane, i.e. While Squishmallows are cute and cuddly, their mass consumption on a global scale is anything but endearing. Online shopping allowed consumers to engage in retail therapy while staying safe at home, resulting in purchases that were seen as comforting during a time of great stress. Due to their boom in popularity during 2020’s lockdown and shelter-in-place orders, more people were on their phones for longer amounts of time, leading to Squishmallow collectors and their collections going viral on sites like Instagram and TikTok. The stuffed animals come in several different sizes, and are set apart from other plushies by their uniform marshmallow-like shape, black eyes, and unique exterior texture. Likewise, Jazwares has big plans for the future as the company moves beyond the core toy ranges into new product segments such as clothing, bedding and stationery as Squishmallows bids for global domination, one hug at a time.Squishmallows Life Cycle Analysis: Raw Materialsĭuring the early days of the COVID-19 pandemic, Squishmallows took the internet by storm. The doll brand smashed every toy industry sales record for three years running and became a huge Christmas sensation as it evolved to become a powerhouse during the 1980s, eventually spinning off a host of Cabbage Patch products, including children’s apparel, bedding, infants' wear, record albums and board games. Schlaifer when he acquired exclusive worldwide licensing rights. They were inspired by the Little People soft sculptured dolls sold by Xavier Roberts as collectibles and rebranded Cabbage Patch Kids by Roger L. The phenomenon has echoes of Cabbage Patch Kids, the famous line of cloth dolls with plastic heads first produced by Coleco Industries in 1982. (Photo by Barbara Alper/Getty Images) Getty Images ![]() One of the most appealing things about the toys is how they feel, covered in a special stretchy fabric while the filling, which utilizes recycled plastic bottles, feels like a marshmallow.Ĭabbage Patch Kids, a line of soft sculptured dolls invented by Xavier Roberts, became a 1980s. Gen Z has driven much of that demand, aided by famous devotees such as Kim Kardashian, Lady Gaga and social media star Charli D’Amelio posting about the toys to their huge numbers of followers. While they started with just eight products in three sizes, the range has been extended to nearer 3,000 now and sales have soared to over 200 million worldwide. Each is given a unique name and Squish date (think birth date) in addition to a background story, likely one of the main reasons for their cross-generational appeal. What appears to set Squishmallows apart from other ‘plushies’ is the personality attached to them. Squishmallows are in effect round, cute plush toys that come in a wide variety of fluffy and cuddly animal and fruit characters, along with different sizes and colors. Bill O'Leary/The Washington Post via Getty Images) The Washington Post via Getty Images Personalites, Squish dates and biographies add to the collectible nature of Squishmallows. ![]()
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